Illuminating E-Commerce with a royal touch.
MamboXpress was a collaboration with Muranda Mambo Pty Ltd, a sustainable energy company based in Johannesburg. The goal was to launch an e-commerce arm, MamboXpress, enabling direct access to their product range and boosting brand visibility.
Our aim to create a regal online shopping experience for those new to renewable energy products. The challenge was to emphasize customer-first approach. Using Shopify, we ensured seamless social media integration and automated order handling.
The challenge was to design a standout store in a growing e-commerce landscape. The green-energy branding was common; we needed a fresh angle. Organising the extensive product catalog for easy navigation posed another hurdle.
Shopify
uAfrica
Adobe Photoshop
Data Manager
UX Designer
UI Designer
Copywriter
Design research
Brand Development
UI Design
Content Management
SEO Optimisation
Fulfilment Automations
Overall: 2.5 weeks
Discovery & Research: 3-4 days
Design & testing: 2 weeks
Collaborating closely, Gala Digital and MamboXpress painted a regal brand image. The mix of purple and gold hues represented exclusivity. People-centric imagery and lifestyle photos created a personal shopping vibe. Automation streamlined order fulfillment, connecting with Facebook, Instagram, and automated emails.
We crafted a special shopping experience, standing out from what others offered. MamboXpress’ ads and branding got garnered a lot of attention online. While we did get some sales, we didn’t predict how reluctant the market was to e-commerce at that time, and how big a budget for advertising we needed to create an impact then. We started early, but we missed out on the big e-commerce boom after the pandemic, which happened a few years later.
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